The future of sports bras

Is the exercise you choose determined by your bra?

We all know exercise is good for us, but sometimes how we choose to exercise is influenced by how comfortable we feel doing that exercise.

Even if you are exercising at home, it’s important to dress for exercise and be comfortable.

According to a recent survey of 1000 women, 68% said they are uncomfortable in their bra.

The University of Wollongong Breast Research indicates up to 85% of women are wearing bras that either don’t fit or don’t support their breast properly. Ill-fitting bras create inadequate support that can lead to short-term and long-term damage, creating:
• Neck pain
• Back pain
• Shoulder pain
• Compression of the nerves which can cause numbness

Experts are finding that the problem with bras and comfort comes down to design. The active wear industry is aware of the issue and designers are now investing in innovative technology to address the long-term issues facing woman wishing to engage in physical activity.

New technology changing sports bra designs includes:
• OG compression method with cups that separate and encapsulate each breast
• Motion-adjustment technology that allows one bra to provide flexible support for a wide range of movement scenarios – a helpful feature in the era of hybrid workout programs that often combine running, strength training, and stretching all in one session.
• Fabric that adjusts to the body and its fluctuations in breast size
• New posture correction technology which aids posture, performance and recovery by using patented engineered fabrics

These exciting advances in sports bra design, technology and materials have been seen to dramatically improve support, fit and comfort for women during physical activity. So next time you’re browsing sportswear, keep these designs in mind for a more comfortable and supportive experience during your workouts.

Want to learn more?

Related Articles

Facebook Pagelike Widget

Subscribe to our newsletter