What’s the issue?

Keeping up with fashion trends and fads are high on the priority list for many young Australians. The January sales deliver an array of quick, cheap and irresistible deals that save us money. However, the impact that this particular fashion choice places on our environment deserves a second thought.

Last year’s Greenpeace Detox campaign was vital in compelling well-known fashion brands to take responsibility and action to remove toxic chemicals from their supply chains. A number of products from these outlets were tested and confirmed as containing the presence of hazardous chemicals. In a number of countries, many of these items are banned or strictly regulated because of the presence of toxic, bio-accumulative and carcinogenic.

The largest culprit is polyester. This fibre is used extensively in ‘fast fashion’ and, when washed in domestic washing machines, sheds microfibers, which add an increasing amount of plastic to our oceans. These microfibers are not biodegradable, pass easily into our waterways and threaten the lives of our aquatic life.

How can you help?

We know the sales are tempting so if you find yourself in need of new threads, here are a few things you can do for yourself and to help the environment!

Look out for 100% cotton, linen, silk and bamboo clothing. Natural materials are not only better for the planet, but provide better ventilation for your body and health. You may find the prices a little dearer, but you just might find these items also last longer and will be that extra bit cooler this summer too!

-It’s good for you and it’s good for the planet